{"id":93,"date":"2025-11-18T15:47:42","date_gmt":"2025-11-18T15:47:42","guid":{"rendered":"https:\/\/cms2529.commu.isfsc.be\/?page_id=93"},"modified":"2025-12-19T16:50:42","modified_gmt":"2025-12-19T16:50:42","slug":"93-2","status":"publish","type":"page","link":"https:\/\/cms2529.commu.isfsc.be\/index.php\/93-2\/","title":{"rendered":"Les Potins"},"content":{"rendered":"

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LES POTINS<\/h1>\n

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Les Potins, c’est notre espace blog o\u00f9 l’on d\u00e9crypte l’univers de la communication digitale avec simplicit\u00e9 et efficacit\u00e9. R\u00e9seaux sociaux, tendances marketing, outils cr\u00e9atifs. On rassemble ici tout ce qu’il faut pour comprendre le monde de la com’ d’aujourd’hui. Des articles courts, utiles et faciles \u00e0 lire pour rester \u00e0 jour sans prise de t\u00eate.<\/strong><\/p>\n

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Le storytelling consiste \u00e0 raconter des histoires de marque \u00e0 votre public. Une bonne histoire, lorsqu\u2019elle est bien racont\u00e9e, est celle qui parvient \u00e0 insuffler des sentiments, des \u00e9motions au plus profond de vous-m\u00eame. Elle vous passionne, vous interpelle, vous captive et cr\u00e9e une connexion entre son contenu et votre vie, vos opinions. <\/strong><\/p>\n

[\/et_pb_slide][et_pb_slide heading=\u00a0\u00bbFacebook, c’est pour les vieux ?\u00a0\u00bb button_text=\u00a0\u00bbClick\u00a0\u00bb button_link=\u00a0\u00bbhttps:\/\/www.lesnumeriques.com\/societe-numerique\/facebook-c-est-pour-les-vieux-meta-reagit-enfin-et-propose-ces-nouveautes-deja-disponibles-sur-instagram-n247874.html\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#cdcff8″ background_enable_color=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/cms2529.commu.isfsc.be\/wp-content\/uploads\/2025\/11\/creative-image-mask-2@2x.png\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb]<\/p>\n

Facebook, c’est pour les vieux. En tout cas, beaucoup d’internautes pensent \u00e7a, surtout les plus jeunes. Mark Zuckerberg a l’air d’en avoir conscience et souhaite que son r\u00e9seau social soit \u00ab\u00a0bien plus influent culturellement qu’il ne l’est aujourd’hui\u00a0\u00bb<\/em>.<\/strong><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb93deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#29c4a9 0%|rgba(43, 136, 218, 1) 19%|#2b87da 46%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/cms2529.commu.isfsc.be\/wp-content\/uploads\/2025\/12\/Les-Potins-8.png\u00a0\u00bb min_height=\u00a0\u00bb910px\u00a0\u00bb custom_margin=\u00a0\u00bb200px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb51px\u00a0\u00bb custom_margin=\u00a0\u00bb||-6px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbCommunity Manager Stop aux pr\u00e9jug\u00e9s !\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bbAbril Fatface||||||||\u00a0\u00bb background_color=\u00a0\u00bb#cdcff8″ custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#1800ad\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ title_text_align=\u00a0\u00bbcenter\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bb SEO OU GEO\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bbAbril Fatface||||||||\u00a0\u00bb background_color=\u00a0\u00bb#cdcff8″ width=\u00a0\u00bb95%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#1800ad\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ title_line_height=\u00a0\u00bb2.1em\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLe Branding\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bbAbril Fatface||||||||\u00a0\u00bb background_color=\u00a0\u00bb#cdcff8″ width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb1000px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||7px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ border_width_all=\u00a0\u00bb3px\u00a0\u00bb border_color_all=\u00a0\u00bb#1800ad\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_line_height=\u00a0\u00bb1.8em\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb78.6%\u00a0\u00bb min_height=\u00a0\u00bb530px\u00a0\u00bb custom_padding=\u00a0\u00bb||12px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_team_member image_url=\u00a0\u00bbhttps:\/\/cms2529.commu.isfsc.be\/wp-content\/uploads\/2025\/11\/selection-formation-community-manager-252-1.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii_image=\u00a0\u00bbon|27px|27px|27px|27px\u00a0\u00bb border_width_all_image=\u00a0\u00bb7px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span><\/p>\n

Le m\u00e9tier de Community Manager est souvent r\u00e9sum\u00e9 \u00e0 son r\u00f4le d\u2019animateur de r\u00e9seaux sociaux et \u00e0 ses posts quotidiens. Point.<\/span><\/p>\n

Et bien, non. \u00eatre Community Manager, ce n\u2019est pas \u00e7a. \u00catre CM, c\u2019est cr\u00e9er et g\u00e9rer une communaut\u00e9, qu\u2019elle soit d\u2019une centaine de personnes ou de cent mille. Cela demande de la strat\u00e9gie, de la cr\u00e9ativit\u00e9 et beaucoup de patience. Nous allons voir ici les coulisses de ce m\u00e9tier si obscur pour le grand public.<\/span><\/p>\n

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 <\/p>\n

Le SEO traditionnel (r\u00e9f\u00e9rencement naturel) appartient au pass\u00e9. <\/span>
Continuer \u00e0 r\u00e9diger pour Google comme tu le faisais en 2010 est la garantie d\u2019une disparition certaine. <\/span>
Aujourd\u2019hui, les IA g\u00e9n\u00e9ratives comme ChatGPT, Mistral<\/a> et Gemini red\u00e9finissent totalement les r\u00e8gles du jeu. <\/span>
Elles captivent directement l\u2019utilisateur en r\u00e9pondant pr\u00e9cis\u00e9ment \u00e0 ses questions sans m\u00eame l\u2019envoyer sur ton site.<\/span><\/p>\n

.<\/p>\n

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<\/span><\/p>\n

Le branding est un plan strat\u00e9gique \u00e0 long terme visant \u00e0 renforcer en permanence la reconnaissance et la r\u00e9putation d’une marque. L’objectif du branding de marque est de d\u00e9velopper une base toujours croissante de clients fid\u00e8les. Pour ce faire, il faut communiquer de mani\u00e8re continue et coh\u00e9rente l’identit\u00e9 et les valeurs de la marque de mani\u00e8re significative et engageante.<\/span><\/p>\n

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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbPourquoi Pinterest est-il important pour les entreprises?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bbCabin||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#1800ad\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb width=\u00a0\u00bb96%\u00a0\u00bb max_width=\u00a0\u00bb96%\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||1px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbTendances marketing 2026″ 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Dans un \u00e9cosyst\u00e8me digital domin\u00e9 par Instagram, Facebook et TikTok, <\/span>Pinterest continue de se distinguer comme un outil unique, \u00e0 mi-chemin entre le r\u00e9seau social et le moteur de recherche visuel. Longtemps per\u00e7u comme une simple plateforme d\u2019inspiration, il s\u2019impose aujourd\u2019hui comme un levier strat\u00e9gique puissant pour les marques, les e-commer\u00e7ants et les cr\u00e9ateurs de contenu.<\/span><\/p>\n

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Tous les chefs d\u2019entreprise naviguent entre une multitude de responsabilit\u00e9s\u00a0\u2013\u00a0et dans un quotidien aussi charg\u00e9, il n\u2019est pas toujours simple de suivre l\u2019\u00e9volution des pratiques marketing. Mais rassurez-vous\u00a0: nos \u00e9changes avec des experts de VistaPrint nous ont appris qu\u2019en 2026, Les grandes tendances marketing ne miseront plus sur l\u2019\u00e9ph\u00e9m\u00e8re, mais plut\u00f4t sur des techniques concr\u00e8tes pour se d\u00e9marquer et cr\u00e9er du lien avec l\u2019audience.<\/p>\n

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La cr\u00e9ation de contenu d\u00e9signe le processus de recherche, de g\u00e9n\u00e9ration d’id\u00e9es et de production de contenu web comme les articles de blog, les vid\u00e9os ou les publications. Elle doit s’aligner avec les objectifs marketing et commerciaux pour r\u00e9pondre aux attentes et besoins du public cible.<\/span><\/p>\n

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R\u00e9seau social bas\u00e9 sur le visuel, capter l\u2019attention des internautes demande un travail sur ses publications\u00a0: les images post\u00e9es doivent \u00eatre de pr\u00e9f\u00e9rence de bonne qualit\u00e9, avec si possible une approche cr\u00e9ative ou artistique. En bref, les\u00a0images doivent \u00eatre belles, originales pour plaire et donner envie de vous suivre\u00a0sur Instagram. Une coh\u00e9rence visuelle entre vos publications est un v\u00e9ritable plus.<\/p>\n

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